Tasha Jones

Panelist Profile

Session: Creating a Culture of Diversity, Equity and Inclusion: Strategies for Success

​Many industries, including oil and gas, are taking a critical look at their diversity, equity, and inclusion efforts after a difficult reckoning of the systemic barriers that still exist in our society and organizations.  Courageous leaders in the industry are challenging themselves with meaningful strides to move DEI from simply an initiative with a fixed starting and end point to instead a broader goal of creating a lasting culture of diversity, equity, and inclusion.  This session will explore the developing practices in establishing direction, assembling the right team, and looking for partners to support the organization’s DEI goals both inside and outside of the company.

President & Founder
LV Jones Consulting

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About Tasha Jones

Tasha Jones, President and Founder for LV Jones Consulting, drives diversity marketing strategy and campaigns for inclusive company brands. Ms. Jones leads in developing world-class integrated marketing strategy in order to tell a brand’s story with a diversity, equity, and inclusion lens. Her approach helps shine a light on the importance of BIPOC representation in marketing messaging and visuals. Tasha Jones has served as Chief Marketing Officer for Mile High United Way, where she drove strategy for the organization’s marketing efforts, working alongside their existing marketing team, bringing greater awareness to the nonprofit’s programmatic work in strengthening untapped neighborhoods across a seven-county footprint. Never resting on her laurels, Tasha was strategic in positioning the former Stapleton International Airport redevelopment for two decades of growth. She led multiple agency teams and colleagues to refresh the newly named Central Park community brand, launch 12 neighborhoods, and craft new community messaging. One of Tasha Jones’ most notable marketing successes involved the 2011 HGTV Green Home promotion where she managed to highlight the debut of new neighborhoods and the community’s continued evolution.

Ms. Jones is a public speaker at university events and national homebuilding conferences. She is also passionately invested in civic leadership through her involvement in a variety of community organizations that include serving on the board of directors for the Denver Metro Chamber of Commerce, Warren Village, and the Colorado Women’s Chamber Foundation.

​Prior to joining Mile High United Way, Brookfield Properties Development and Forest City Realty Investment Trust, Ms. Jones worked in marketing and public relations for the University of Denver, and Global Marketing for the Vance Kirkland Museum and Prologis.  A native of Fort Collins, Colorado, she received a degree in journalism and mass communications from Drake University. She enjoys dining out at Denver’s foodie restaurants with her husband and their two kiddos.

2021 Panelist Profile | Q&A with Tasha

Have you attended The Energy Summit before?
No, this is my first time attending. But I look forward to learning more about the important work in the industry.

What made you decide to join us at this 33rd Annual Energy Summit conference to participate on this panel, and how they are interpreted?
I look forward to learning about innovations in energy and how communities can come to better understand the positive impact and contributions of the industry as a whole. Plus, I'm impressed by the commitment to learning and growing in the practice and implementation of diversity, equity and inclusion work.

Any great books or binge-worthy shows to recommend?
​Identity Capitalists, by Nancy Leong, The Queens Gambit and My Octopus Teacher on Netflix!

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